Media Man Bloggers Blog
Here’s how every social media company is adopting subscriptions (TechCrunch)
For the longest time, social media companies have relied on the fact that their service is “free” to use. All these companies banked on showing ads and getting some user data in return to let them use social networks without any charge. Now with declining revenues and tough global economic conditions, social networks are resorting to offering subscriptions in one way or another. These paid plans can unlock features ranging from vanity checkmarks to exclusive stickers to increase reach and more.
Social Media
Greg Tingle
TechCrunch's Ivan with an excellent feature article on online based subscriptions. Numerous valid points. The world's financial markets and most companies/firms and people looking more closely at their budget and spend resulted in quite the perfect storm.. Decades ago I heard an example based on tech/software giant, Microsoft (which these days has a stake in LinkedIn) - the "cocaine model" i.e: if you want the really good stuff you have to pay! Get it! There can be free subscriptions as well as paid subscriptions. Then there's licenses - be it 1, 2, 3 or lifetime deals, and so it goes on. Streaming entertainment has also adopted some of the principles, be it Binge, Netflix or YouTube (with or without ads), and so it goes on. Games: X-Box and/or PlayStation did and I understand still are doing some subscription based deals. Salesforce, the CRM system has a subscription/license type offering. At this moment we've got a free of charge news service, with selective promos and advertising online, plus we also help promote others goods and services, including press release services, streaming media services, event promotions, MBS, I.T, branded merch for various companies and much more. It's all about sustainable business models.
