LAS VEGAS/LONDON, U.K., - Harrah's Interactive Entertainment, Inc. , a subsidiary of Harrah's Entertainment, Inc., today officially launches Caesars Bingo Online available to UK residents only at www.caesarsbingo.com
The new Caesars Bingo site will offer the UK's only Las Vegas Bingo with a full complement of casino games including exciting slots, roulette, blackjack and baccarat. Caesars Bingo Online will use the latest Gamesys technology to provide a best in class game platform, branded by the world's largest gaming company. UK residents can now play the new browser-based online gaming product at www.caesarsbingo.com. Both free-to-play and real money play options are available.
"We're thrilled to bring one of the world's most renowned gaming brands to UK residents with Caesars Bingo Online," said HIE CEO Mitch Garber. "CaesarsBingo.com will bring players the fun and excitement found in our casinos in addition to offering exclusive Caesars Palace Las Vegas prize packages."
Gamesys will provide a highly advanced, innovative software platform to power Caesars Bingo Online, along with gaming operations, customer service and payment solutions.
"Harrah's and Gamesys has to be a dream relationship," explains Gamesys founder and CEO Noel Hayden. "Caesars is one of the most prestigious and famous brands in Las Vegas and Gamesys is well known for its innovative technology and games. We're understandably extremely happy to be launching one of the UK's most exciting Bingo sites."
Founded in 2001, Gamesys is one of the UK's foremost private companies, having been named in the prestigious Microsoft/Sunday Times Tech Track 100, which identifies the fastest-growing private technology companies. In 2006, Gamesys ranked 1st on this list, and has remained on the list every year since. It owns Jackpotjoy, the UK's most popular entertainment brand. In addition, its bingo product has won the Bingo Operator of the Year Award from eGaming Review.
Caesars Bingo Online will offer terrific prizes, jackpots, bonuses and promotions. From trips to the famed Empire Casino in London, to all-expense paid trips to the iconic Caesars Palace in Las Vegas, players playing on Caesars Bingo Online will enjoy a wide variety and unique offerings only found on this site.
Caesars Bingo Online brings the customer service excellence, technological expertise and the unparalleled integrity of Harrah's Entertainment into the online world. CaesarsBingo.com is committed to providing the bingo and casino entertainment quality and value expected from any of Harrah's Entertainment resorts. In addition to this commitment for our online guests, CaesarsBingo.com is dedicated to ensuring the utmost level of trust and internet security available in online gaming.
This is not the first time Harrah's has been involved in the UK market. Harrah's hosts the annual World Series of Poker Europe, now entering its fourth year, held each September in London at the Empire Casino. In addition, Harrah's owns London Clubs International, Inc. (LCI), a series of 10 casinos throughout the United Kingdom.
ABOUT HARRAH'S INTERACTIVE ENTERTAINMENT, INC. (HIE)
Harrah's Entertainment launched a new subsidiary, Harrah's Interactive Entertainment (HIE) in May of 2009, to manage the global growth of its World Series of Poker brand and explore the use of interactive gaming technologies to expand the reach of Harrah's brands globally, starting in Europe. HIE will be utilized to develop new opportunities to strengthen and grow Harrah's customer base. HIE offers both free-to-play and real money gaming to UK residents under the WSOP.com, CaesarsBingo.com and CaesarsCasino.com brand names.
HARRAH'S ENTERTAINMENT, INC.
Harrah's Entertainment, Inc. is the world's largest provider of branded casino entertainment. Since its beginning in Reno, Nevada, more than 70 years ago, Harrah's has grown through development of new properties, expansions and acquisitions, and now owns or manages casinos on four continents. The Company's properties operate primarily under the Harrah's®, Caesars® and Horseshoe® brand names; Harrah's also owns the London Clubs International family of casinos and the World Series of Poker®. Harrah's Entertainment is focused on building loyalty and value with its customers through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. For more information, please visit www.harrahs.com
ABOUT THE GAMESYS GROUP
The Gamesys Group was founded by Noel Hayden in April 2001 with a small team of developers. After eight years, the Group's leading brand Jackpotjoy.com has built an audience of over 3,000,000 members and pays out in excess of £90 million every month. In 2008 Gamesys formed a highly successful partnership with News International to re-launch two premier gaming bingo brands, Sun Bingo and News of the World Bingo. The success of Jackpotjoy.com and Sun Bingo has established the Gamesys Group as one of the UK's leading online gaming businesses. This outstanding commercial achievement reflects both the company's capacity for sustainable growth and its remarkable resilience even during sustained periods of financial instability. Caesars Bingo Online is licensed and operated by Entertaining Play Limited. Entertaining Play Limited, a subsidiary of Gamesys, regulated by the Gibraltar Licensing Authority under the provisions of the Gibraltar Gambling Ordinance.
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